The OMF team worked closely with the Seacourt team to put together a plan for the videos which included:
To start the process we worked with the client to produce a script for each video. These were to be presented to the camera by members of the Seacourt team and would form the framework for the videos. By planning the scripts we were able to ensure that the key messages were concise and on point. Filming in the factory would mean there was background noise, so we invited the team to our HQ to film their pieces to the camera against the green screen. Using the green screen meant that we could brand the background, use animated graphics and reposition the speakers on the screen as needed.
B-roll (secondary footage)
In our pre-production meetings, we created a shot list for each location, ensuring we captured content that was relevant for each video. We took the creative decision to shoot all the B-roll at half speed (50fps), to inject some cinematic creativity into the videos, giving a contrast between the talking head and still imagery. Armed with the scripts and detailed shot list, we spent two days at Seacourt filming B-roll across their two sites.
In order to tie the production together, we created a bespoke branding package to be used across the suite of videos. This included an intro/outro sequence with custom sound design, as well as a lower third, both with bespoke logo animations.