We were very lucky that a local school agreed to be part of this campaign, and with the permission of their parents and guardians, the children were ready for their big moments.
This shoot presented a couple of new challenges for us, so we set up some different procedures to overcome them. We hired some new equipment for the shoot and sourced specialised lenses and cameras to facilitate some of the key focus shots we knew we wanted to create. We also hired an Easyrig Vario 5 to help stabilise the movement of the camera and which also allowed for a multi-cam operation.
We also had the whole team with us on the day of the shoot to set up scenes, work with the children and distract and entertain them when needed. Not the normal day job, but one that was very fun!
We wanted to create a cinematic but fun and playful video for the audience, as it was going to be used on the website, social media and in advertisements. Keeping in mind the intended use of video throughout the process is key. Knowing who will be watching it and what the objectives and aims of the video helped guide the planning, shoot day and editing.
We had originally planned to produce two different videos showing the box being used in different ways by different age ranges. However, during the editing process and after some discussion with the client, we changed it to be one video that showed the product in a range of scenarios that we had already captured on the shoot.
While every project starts with an end goal in mind, it is important to be adaptable to make sure the end product meets the clients’ needs.
Overall, working in a classroom environment was exciting, we are a very adaptable team and thrive on new approaches and ways of working. We certainly learnt a lot filming with the children and the product!