One of our long-standing clients, NSF International, asked us to help communicate their new innovative product and service through the creation of a video. Once we had learned more about NSF’s latest offering to the UK protein supply chain industry and had digested the brief, we set out to create a video concept that presented a fresh, new idea, showcasing innovation, whilst also being informative, creative and interactive. We also wanted the final outreach to be intriguing, both visually and audibly.
Often used to front conferences or product launches, our explainer videos combine music, professionally recorded voice-over narration, sound design, slick iconography and punchy colours. Through their use we can communicate information quickly and clearly using animation and occasionally live-action video clips.
Additionally, we knew that the motion picture would be shown live at the NSF Annual Conference at the British Library, London.
Our original treatment points from the client were:
- To tell a motivating story for UK farmers to encourage buy-in;
- Present the product as ‘live’ and not conceptual;
- Explain clearly and simply how it works – given its complexities and benefits for a wide variety of audiences;
- Present NSF’s strong credentials for developing and implementing the service.