Response, a mental health support charity, recently launched their support arm, The Mental Wealth Academy (MWA), a project delivered by their children and young people’s team.
The client first approached us with an undeveloped script and idea. The video they wanted to create was a dynamic explainer video animation that would introduce the Mental Wealth Academy, a new service by Response, to other third sector organisations (regionally and nationally), local authorities and clinical commissioning groups.
They wanted to maintain an emphasis on the video being fresh, young and heavily branded throughout, with a large focus on scenes that would seamlessly transition from one to another. This type of ‘seamless’ flow was really important to the client and would reinforce the message that gaining help through the MWA was equally a seamless, easy and frictionless interaction.
Response knew what they didn’t want to produce, which helped us during pre-production conversations. It was also important for us to pay close attention to who was being represented in the video animation so that Response maintained its openness about inclusivity.
This project’s message also had a sensitive subject and this was something to be continuously considered as we progressed through the script and storyboard stages.