When Wilson, our in-house editing whiz kid and barista extraordinaire grew tired of making us coffee, we were forced out of the editing suite to venture into the village. We stumbled upon Lyall & Co, our local (and new favourite) coffee shop!

We’ve been visiting these lovely folks to get our daily coffee fix for some time, and it’s now our regular out-of-office meeting spot. You feel like you have a quiet space all to yourself, yet it’s open and welcoming. As a coffee shop, that’s a difficult balance to nail. Open with a sense of intimacy. That’s why we love Lyall & Co (as well as the caffeinated delights as we go through the work day).

We noticed the guys didn’t have any sort of video. So we wanted to get behind them and tell the world about their coffee shop by shooting a short, sharp promotional video. Last week, we brought some kit over to interview Lewis, owner & founder of the cafe.

We always have a pre-production meeting to discuss creative ideas and the direction in which we want to take the shoot. Each of us bring a unique perspective to the table that provokes inspiration.

With it being a promotional video, we realised we had to pack a lot of information into a short time. Our aim was between 1-2 minutes, making it shareable across social media, and would work well on the cafe’s web page. We wanted to create a direct, simple to understand, but at the same time, trustworthy and welcoming video that highlighted the culture and credibility of Lyall & Co.

We concluded that a cinematic approach would work well for whole shoot (interview & b-roll). So we opted for trying out some cine lenses that haven’t had much love in a while. Rokinon as a brand are on the slightly cheaper side of cine lenses, but we were really pleased with the results. A super sharp, yet soft look across the interview.

Amazing work from the guys at Oxford Media Factory! I was so nervous at the start but the team's professionalism and guidance made sitting in front of the camera and the lights seem much easier. I couldn't be more pleased with the end video and all of our coffee shop visitors have said how cool it is.

Lewis, Lyall & Co. Founder.

Kit list:

  • Sony FS5 x 2
  • Sony A7Sii
  • Rokinon 85mm T1.5 Cine Lens
  • Rokinon 35mm T1.5 Cine Lens
  • Sony 24-70mm G Master
  • Aputure lighting
  • Manfrotto Slider & Tripods