Everyone loves to experience things no one else has. Consequently, the exclusive nature of live video increases excitement around your company or personal brand, with viewers desperate to see exclusive content. This spike in interest and viewership can be leveraged in many ways, as shown later in the article, so read on!
While the authenticity of live streaming is a positive, if used carelessly, the inability to censor could paint you or your company in a bad light.
Con: Difficult to Maintain Attention
Watching a live stream is not something people plan to do, or set aside time for, as a result it is difficult to hold on to the attention of the audience, who can stop viewing with the click of a button. Your live video needs to be engaging and entertaining. Buffering is also extremely frustrating for the viewer, so make sure you have a good connection!