Live video is arguably the hottest medium to use online in 2017 and with Facebook and Instagram increasing exposure around live broadcasts; it is perfect for companies and personal brands.

Pro: Easy to Use

With Facebook, Instagram and YouTube all boasting live video streaming functions, sharing real-time content to your audience or customers has become easier than ever. All you need is an Internet connection and a camera-equipped device.

Pro: Authentic

While video, audio and photographic content allow for post-production editing, there is no way to do this with live streams. This may be daunting for some, however, it allows the audience to see the real you, in the knowledge that you haven’t been modified to come across in a certain way. It’s all real!

Pro: Engaging

Live video gives you the opportunity to interact with your audience in a way edited video content can’t. Through the use of chat functions, viewers can discuss with and question the person behind the camera in real-time, therefore gaining an accurate assessment of your outlook on subjects they want to know about.

OMF Live Chat

Pro: Exclusive

Everyone loves to experience things no one else has. Consequently, the exclusive nature of live video increases excitement around your company or personal brand, with viewers desperate to see exclusive content. This spike in interest and viewership can be leveraged in many ways, as shown later in the article, so read on!

Con: Uncensorable

While the authenticity of live streaming is a positive, if used carelessly, the inability to censor could paint you or your company in a bad light.

Con: Difficult to Maintain Attention

Watching a live stream is not something people plan to do, or set aside time for, as a result it is difficult to hold on to the attention of the audience, who can stop viewing with the click of a button. Your live video needs to be engaging and entertaining. Buffering is also extremely frustrating for the viewer, so make sure you have a good connection!

OMF Live Video

Let your audience know you appreciate them

Whether you’re broadcasting an event or promoting your company, acknowledging and interacting with the audience is key. Even if you’re streaming a talk or event, phrases such as ‘and everyone watching at home’ can go a long way. Failing to do so will lose the viewer’s attention and make them feel like they’re watching a replay, defeating the purpose of a live stream.