Briefing & Concept
Children with Cancer UK are the leading national children’s charity dedicated to the fight against childhood cancer. In 2019, one of Children with Cancer UK’s welfare projects, which aim to provide better care and practical support for young cancer patients and their families, was ‘A day out at Zippos Circus’.
Our brief was to create a promotional video of the event (less than 2 minutes) which would be hosted on the Children with Cancer UK website. We were also tasked with creating shorter, re-formatted cuts for social media use, along with subtitled versions of the videos.
In the weeks prior to the event, we were in close contact with our client, Elita (Events Coordinator at Children with Cancer UK), to formulate a brief for the video, as well as taking some time to better understand the charities’ brand guidelines.
Our aim was to capture vox pop interviews with families attending the circus, along with B-roll footage of the event, including the circus acts, and a piece to camera from Elita to close the video.