OMF Twitter Analytics

3 Metrics to Measure the Success of Your Twitter Account

Twitter allows for many different media types, and has millions of engaged and interested users. As a result, it is the perfect place for brands to promote their advertising campaigns and people to share their opinions and grow audiences. Gaging how well your content is received is imperative to deciding what to put out in the future, and with Twitter …

OMF YouTube Sign

3 Alternative Ways to Monetise Your YouTube Videos

In March, many major brands pulled their adverts from YouTube, as they were being shown on extremist content. This meant that many creators’ revenue from AdSense was more than halved overnight. Furthermore, a new algorithm, which was introduced a few months ago, demonetises any content deemed controversial and, in extremely vague terms, not advertiser friendly.   This algorithm has been …

OMF YouTube Analytics

3 Metrics to Measure the Success of YouTube Videos

Knowing how to measure the performance of your YouTube videos is essential to improving them in the future and understanding what your audience wants to see, but it can be difficult to find sense in the figures and analytics YouTube provide you with. Here are some tips and tricks for measuring the success of your videos: Views The most obvious …

Top 3 Viral Advertising Stunts of 2017

When advertising, going down the traditional routes of Facebook Ads and website banners gains consistent, yet uninspiring exposure. As a result, more and more brands are creating videos, often tackling controversial socio-political issues, many of which go viral, leading to engagement and exposure that conventional advertising could never provide. Let’s look at the top 3 viral advertising stunts of 2017 …